Fifaffhamless FIFA At every four years,

The reason for changing the title of the EA s football game <FIFA was the cause of FIFA and friction.

The US Daily New York Times (NYT) reported that the International Football Federation (FIFA), which is a trademark of the trademark of series was true.

EA s series has earned a total of $ 20 billion (about 23,800 billion won) over the past 20 years. It is a signboard title that serves a revenue towing a revenue towing in many games in the large corporate EA. Simple calculation is a franchise game that has earned more than one year in one year.

It is possible to use the Name of the FIFA, the existence of the EA, through the FIFA s rights contract. This is the largest of the Single Advertising Agreement of FIFA. This improvement in earning FIFA was 10 million dollars per year (about KRW 178.575 million) per year.

The termination of the rights contract currently in the fermentation is the end of the 10-year contract period immediately after the Qatar World Cup in 2022. However, there is a possibility that the contract may not be extended. This fact, the Cam Webber EA Sports Group, was first revealed in the message of consumers through the press directly.

In the future, we are looking forward to the idea of ​​changing the name of the global EA sports football game. Socially means that separately from all other formal partnerships and licenses, we have reviewed the rights contract with FIFA.

According to NYT, this is because the agreement negotiations have not been able to find the agreement of the contract reorganization on both sides of the last two years. According to a plurality of officials, FIFA requested Royalty payment of more than $ 1 billion (about 1.19 billion won) every four years (about W1.19 billion won) every four years in EA sports. This makes EA sports more than twice the amount of currently paid.

It is not just financial conflict. There was also a disagreement on the scope of license use. FIFA wanted to limit the use of trademarks on EA to the game itself. On the other hand, EA sports is known to have the expansion of the franchise ecosystem through a new utilization plan such as the actual economic highlights of the actual economy ▲, and the launch of the game tournament.

The agreement on both sides will be finally concluded at the end of the year, but EA executives are already planning Darfa plans. EA registered a new trademark called EU and British authorities in early October to .

EA seems to believe that contract destruction with FIFA is not a fatal crisis in the game. The rights, which EA acquired through the contract, is limited to the name of the organization named FIFA, logo license, and the World Cup-related copyright. In addition to FIFA, EA has signed more than 300 contracts directly from UEFA or all over the world.

In other words, it is holding the right to express the players in the game similarly. When the FUT mode, which collects the first team and the FUT mode that constitutes the best team is the core content of , the use of FIFA and World Cup trademark is likely to actually have a lot of effect on revenue creation.

On the other hand, both FIFA and EA are not revealing the official position on NYT reports.